The Enduring Play Podcast launches August 19, 2025
The companion podcast to The Game Development Strategy Guide launches on all major podcast platforms on August 19, 2025! Hosted by author and game developer Cheryl Platz, Season 1 features 10 interviews with experts featured in the Strategy Guide. Available to follow on your favorite podcast platform today!
Pre-orders for The Game Development Strategy Guide are live: ships September 16!
The Game Development Strategy Guide: Crafting Modern Video Games that Thrive will be released on September 16, 2025 and pre-orders are now live at Rosenfeld Media for 15% off MSRP! Print orders receive a free ebook. Pre-orders are also available at full retail price at other major booksellers.
An amazingly broad and contemporary take on our industry. Whether you are new to the gaming industry or a veteran, if there is only one book you read about the game industry and all the different points of view on it? It should probably be this one.”
Will Wright
game designer; creator of The Sims, SimCity, and Spore; BAFTA Fellow; co-founder of game development studio Maxis
Cheryl Platz’s book is a true tour de force that deserves a prominent place in every game developer’s library!”
Weszt Hart
Co-author, Digital Thriving Playbook; Board member, Thriving in Games Group
A compelling overview of the design heuristics, psychological concepts, development approaches and core concepts necessary for game development - essential reading for the game industry today."
Steve Bromley
Author of 'How To Be A Games User Researcher'
If every game developer is a gamer first, why not speak to them in gamer terms? Every career needs a walkthrough like this!”
Dr. Christopher Maverick
Assistant Teaching Professor of English, Digital Narrative and Interactive Design, University of Pittsburgh
An essential resource for developers who want to build a standout video game that thrives in a crowded market — and avoid the critical failures that plague many games.”
Catt Small
Independent Game Developer and Executive Director of the Game Devs of Color Expo
Cheryl compiles a wealth of knowledge and experiences in this engaging deep dive into the complex world of video game development.”
Stephanie Cheung
Art Director, Independent
This guide is an amazing crash course for anyone who wants to make games that actually succeed.”
Jesse Schell
Author of The Art of Game Design
Expand your Strategy Guide experience
Chapter Quests
Follow-up exercises that build on the material from each chapter in The Game Development Strategy Guide - completely free and perfect for educators, students, and professionals who learn by doing
The Game Development Strategy Guide is "an amazingly broad and contemporary take on our industry" applicable to all game developers.
Player motivation
Learn what makes humans play - in easy-to-understand frameworks you can apply over and over again on the job
Business Models and Game Economies
Explore what it means to be a modern live service game - and why that's not always the best choice for a game. Understand the pitfalls waiting for traditional and live service games in the marketplace.
Cross-Disciplinary Insight
Get better at cross-disciplinary collaboration with a broad look at all of the key video game development roles, from game design specialties through UX, engineering, and categories like live ops.
Process and Best Practices
Review industry standard processes for game development, and identify pitfalls and tips for optimal outcomes
Design Essentials
Learn about the relationship between game design and UX design in gaming, and understand how each discipline tackles problem solving in different ways while internalizing some principles for use in your own work.
Prosocial Gaming
Learn what it means to go beyond mere multiplayer gaming to design games that create space for thriving communities with strong social dynamics at scale.
Some of today’s most popular video games have been on the market for decades, while others barely make it days before disappearing forever. What differentiates the games that survive? This expansive look at modern video game development gives you an end-to-end, cross-disciplinary understanding of the people, processes, and core design principles you’ll need to create video games that thrive.
Inside the Guide
Chapters
Chapter
Title
Content
Chapter 1
What Makes Us Play
Player Motivation
Chapter 2
The Living Business of Games
Gaming Business Models
Chapter 3
Putting the Dev in Game Development
Game Development Companies and Roles
Chapter 4
Game Designer’s Toolkit
Core game design principles
Chapter 5
Game Experience Design in Practice
Differentiating UX design for games
Chapter 6
The Why of Multiplayer
Motivators for multiplayer
Chapter 7
Engaging Players over Time
Considerations for enduring gameplay
Chapter 8
Creating Immersive Worlds
Art and aesethetic craft considerations
Chapter 9
From Emergence to Prosocial Gaming
Player dynamics and disruptive behavior
Chapter 10
The Money Game
Core video game monetization techniques
Chapter 11
Efficient and Ethical Economies
Patterns of video game monetization
Chapter 12
Gaming Technology Platforms
Game engines, consoles, and platforms
Chapter 13
Good and Bad of Game Dev Processes
Video game ship processes and crunch
Chapter 14
Let the Right Ideas Win
Ideation, prioritization, and globalization
Chapter 15
Failure to Thrive
Learn from key mistakes
FAQ
Does “game development” in the title mean this is a programming book? No. This book is intended for anyone who works on video games, and starts in Chapter 1, “What Makes Us Play,” by exploring universal player motivations. The word developer in video gaming, like the broader software industry, is used in many different ways. As discussed in Chapter 3, “Putting the Dev in Game Development,”while some folks believe “game development” refers only to programming, it is usually a more general term applied to the collective act of making a game across all disciplines (as demonstrated by the existence of the broader Game Developers Conference).
Is this book only for indie gamers? Or is it only for huge AAA games? There are insights in this book that will apply to teams and games of any size, like the insights about player motivation in Chapter 1 and Chapter 6, “The Why of Multiplayer,” and the insights about industry roles and practices in Chapter 3 and Chapter 14. If you’re on a big team, Chapter 13 will help you understand how you fit into the bigger process. If you’re a team of one or a few,Chapter 15, “Failure to Thrive,” will help you make sure you don’t overlook critical considerations until too late in your process.
Can I use this book to help my nonindustry partners understand game development? Absolutely! As I wrote this book, I wrote it with a secondary audience of partners like business development, legal, and other groups who don’t experience the industry in the same way. There are tons of folks who would benefit from an overview of the industry and our considerations all in one place. They’ll get the most out of chapters like Chapter 2, “The Living Business of Games,” and Chapter 10, “The Money Game,” which lay out the basic business models at play today, as well as Chapter 3, which will help folks understand why game development teams are so big and complex, and Chapter 7, “Engaging Players over Time,” and Chapter 8,“Creating Immersive Worlds,” which really help explain how games are different from other forms of entertainment.
Is this a design book? Yes, in the sense that video games are inherently a design problem. In particular, see Chapter 4, “Game Designer’s Toolkit,” to explore game design fundamentals and Chapter 5, “Game Experience Design in Practice,” to explore user experience design in games. But this is not a book just for designers. Good design requires full context, and this book provides context that will prove useful to any game development or support discipline, like the creative ideation and prioritization techniques in Chapter 14, “Let the Right Ideas Win.”
Is this book only useful for new game developers? This book is useful for game developers at any stage of their career. While it’s a fantastic overview for early career game developers, many veterans who reviewed this book mentioned that they pulled away new insights, especially from chapters like Chapter 9, “From Emergence to Prosocial Gaming.” and Chapter 11, “Efficient and Ethi-cal Economies.” Readers will walk away with a common language for game development techniques from chapters like Chapter 3 and Chapter 13, “The Good and Bad of Game Dev Processes,” that you can use with developers at any career stage.