Design Education from Ideaplatz, LLC

It's time to level up the video game industry.

The Enduring Play Podcast launches August 19, 2025

The companion podcast to The Game Development Strategy Guide launches on all major podcast platforms on August 19, 2025! Hosted by author and game developer Cheryl Platz, Season 1 features 10 interviews with experts featured in the Strategy Guide. Available to follow on your favorite podcast platform today!

Learn more about the podcast
Pre-orders for The Game Development Strategy Guide are live: ships September 16!

The Game Development Strategy Guide: Crafting Modern Video Games that Thrive will be released on September 16, 2025 and pre-orders are now live at Rosenfeld Media for 15% off MSRP! Print orders receive a free ebook. Pre-orders are also available at full retail price at other major booksellers.

Pre-order at Rosenfeld Media

Praise for The Game Development Strategy Guide

Insight for all career stages

Level up your game development skills

Player motivation
Learn what makes humans play - in easy-to-understand frameworks you can apply over and over again on the job
Business Models and Game Economies
Explore what it means to be a modern live service game - and why that's not always the best choice for a game. Understand the pitfalls waiting for traditional and live service games in the marketplace.
Cross-Disciplinary Insight
Get better at cross-disciplinary collaboration with a broad look at all of the key video game development roles, from game design specialties through UX, engineering, and categories like live ops.
Process and Best Practices
Review industry standard processes for game development, and identify pitfalls and tips for optimal outcomes
Design Essentials
Learn about the relationship between game design and UX design in gaming, and understand how each discipline tackles problem solving in different ways while internalizing some principles for use in your own work.
Prosocial Gaming
Learn what it means to go beyond mere multiplayer gaming to design games that create space for thriving communities with strong social dynamics at scale.

Inside the Guide

Chapters

ChapterTitleContent
Chapter 1What Makes Us PlayPlayer Motivation
Chapter 2The Living Business of GamesGaming Business Models
Chapter 3Putting the Dev in Game DevelopmentGame Development Companies and Roles
Chapter 4Game Designer’s ToolkitCore game design principles
Chapter 5Game Experience Design in PracticeDifferentiating UX design for games
Chapter 6The Why of MultiplayerMotivators for multiplayer
Chapter 7Engaging Players over TimeConsiderations for enduring gameplay
Chapter 8Creating Immersive WorldsArt and aesethetic craft considerations
Chapter 9From Emergence to Prosocial GamingPlayer dynamics and disruptive behavior
Chapter 10The Money GameCore video game monetization techniques
Chapter 11Efficient and Ethical EconomiesPatterns of video game monetization
Chapter 12Gaming Technology PlatformsGame engines, consoles, and platforms
Chapter 13Good and Bad of Game Dev ProcessesVideo game ship processes and crunch
Chapter 14Let the Right Ideas WinIdeation, prioritization, and globalization
Chapter 15Failure to ThriveLearn from key mistakes

FAQ

Does “game development” in the title mean this is a programming book?
No. This book is intended for anyone who works on video games, and starts in Chapter 1, “What Makes Us Play,” by exploring universal player motivations. The word developer in video gaming, like the broader software industry, is used in many different ways. As discussed in Chapter 3, “Putting the Dev in Game Development,”while some folks believe “game development” refers only to programming, it is usually a more general term applied to the collective act of making a game across all disciplines (as demonstrated by the existence of the broader Game Developers Conference).

    Is this book only for indie gamers? Or is it only for huge AAA games?
    There are insights in this book that will apply to teams and games of any size, like the insights about player motivation in Chapter 1 and Chapter 6, “The Why of Multiplayer,” and the insights about industry roles and practices in Chapter 3 and Chapter 14. If you’re on a big team, Chapter 13 will help you understand how you fit into the bigger process. If you’re a team of one or a few,Chapter 15, “Failure to Thrive,” will help you make sure you don’t overlook critical considerations until too late in your process.

      Can I use this book to help my nonindustry partners understand game development?
      Absolutely! As I wrote this book, I wrote it with a secondary audience of partners like business development, legal, and other groups who don’t experience the industry in the same way. There are tons of folks who would benefit from an overview of the industry and our considerations all in one place. They’ll get the most out of chapters like Chapter 2, “The Living Business of Games,” and Chapter 10, “The Money Game,” which lay out the basic business models at play today, as well as Chapter 3, which will help folks understand why game development teams are so big and complex, and Chapter 7, “Engaging Players over Time,” and Chapter 8,“Creating Immersive Worlds,” which really help explain how games are different from other forms of entertainment.

      Is this a design book?
      Yes, in the sense that video games are inherently a design problem. In particular, see Chapter 4, “Game Designer’s Toolkit,” to explore game design fundamentals and Chapter 5, “Game Experience Design in Practice,” to explore user experience design in games. But this is not a book just for designers. Good design requires full context, and this book provides context that will prove useful to any game development or support discipline, like the creative ideation and prioritization techniques in Chapter 14, “Let the Right Ideas Win.”

      Is this book only useful for new game developers?
      This book is useful for game developers at any stage of their career. While it’s a fantastic overview for early career game developers, many veterans who reviewed this book mentioned that they pulled away new insights, especially from chapters like Chapter 9, “From Emergence to Prosocial Gaming.” and Chapter 11, “Efficient and Ethi-cal Economies.” Readers will walk away with a common language for game development techniques from chapters like Chapter 3 and Chapter 13, “The Good and Bad of Game Dev Processes,” that you can use with developers at any career stage.